Tekashi 6ix9ine gained 19,800,000 YouTube subscribers since Apr 6, 2018. We did a detailed case study on him and below are key takeaways on how you can achieve viral growth.
1) Be very different
Most people prefer to imitate. It’s easier and less scary. We can all copy and act like another person but it’s a lot more difficult to chart your own path and try something new. Yes, you might go bust and fail but if you succeed you can succeed really big. Thus, aim to do things differently. Don’t copy, but try NEW things.
For example Tekashi made his hair rainbow colored and tattooed 69 all over his body. He even got tattoos all over his face. We are not suggesting to do the same, but instead spend time thinking about what you can do differently? What can you do to stand out? How can you SURPRISE your viewers?
2) Make shorter videos
People are more likely to watch a short video. Tekashi’s longest video on his channel is only 3 minutes and 38 seconds. This way almost anybody will watch his video because the commitment is so low. Also, make sure to HOOK the viewer in the first 15 seconds of your video to immediately get their attention.
3) Focus on releasing quality content
This seems like a no brainer but many creators focus on just releasing lots of content. Don’t do that. Instead focus on releasing GOOD content. Make sure your videos have good sound, good lighting, some editing, and look good. Don’t rush to release bad content. Thus, invest in your videos to make them good. All the popular creators who get lots of viewership have properly edited and lit up videos. That being said, do the best you can with what you currently have! Don’t wait, take action today.
4) Learn from your experiences
Tekashi realized that his rock n roll voice singing hip hop and creating very hood like videos gets the best response. Then he optimized to deliver more and more of what viewers responded to.
From your end, we recommend put all of your focus towards retention and virality. Thus, watch your video completion percentage and how many people shared the video. Because when you have 80% completion and lots of people sharing, you will become HUGE.
We hope you enjoyed this blog.
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